There's a surprise in store for all Amitabh Bachchan fans. Due to global integration withTwitter India and ZipDial, any mobile user in India can now follow the actor's Twitter account @SrBachchan by simply dialling, or giving a missed call at +91-22- 33010007 and can access big screen idol's thoughts on several topics and get a peek into the latest happenings in his life.
The service works for all mobile users in the country with any phone or any operator. Moreover it's free irrespective of whether they have a Twitter account or data-enabled phone.
Commenting on this service, Rishi Negi, EVP, Investee Operations, CA Media India commented, "On October 11 every year millions throng outside his Mumbai residence to catch a glimpse and wish the brightest shining star of the Indian film industry a Happy Birthday. This year thanks to this technology fans across the nation who don't access Twitter will be able to connect with their idol on his big day."
Rishi Jaitly, Director for Twitter, the world's leading real-time information network, said, "Mr. Bachchan's use of Twitter has for years exemplified the power of our platform's ability to connect audiences directly with the people and organisations that interest them most."
Valerie R Wagoner, Founder & CEO of ZipDial, said that "By using ZipDial, Mr. Bachchan can now reach the hundreds of millions of fans in India and internationally who have phones but do not yet use Twitter. Mr. Bachchan's fans can now interact with their iconic hero on Twitter through the simple ZipDial interface of dialling."
The service works for all mobile users in the country with any phone or any operator. Moreover it's free irrespective of whether they have a Twitter account or data-enabled phone.
Commenting on this service, Rishi Negi, EVP, Investee Operations, CA Media India commented, "On October 11 every year millions throng outside his Mumbai residence to catch a glimpse and wish the brightest shining star of the Indian film industry a Happy Birthday. This year thanks to this technology fans across the nation who don't access Twitter will be able to connect with their idol on his big day."
Rishi Jaitly, Director for Twitter, the world's leading real-time information network, said, "Mr. Bachchan's use of Twitter has for years exemplified the power of our platform's ability to connect audiences directly with the people and organisations that interest them most."
Valerie R Wagoner, Founder & CEO of ZipDial, said that "By using ZipDial, Mr. Bachchan can now reach the hundreds of millions of fans in India and internationally who have phones but do not yet use Twitter. Mr. Bachchan's fans can now interact with their iconic hero on Twitter through the simple ZipDial interface of dialling."
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